Social Media - An Interactive Introduction

So what exactly is Social Media? How does it work and where does the name come from? What are the sociological and cultural aspects of Social Media? Why is Social Media relevant and so important to the Public Relations industry? How can Social Media experts help you? What are the benefits and disadvantages of Social Media? How to deal with it the best way?

So many questions and only one video to answer them all.

This presentation is quite short and limited on the content, but I hope it will give you a basic and fundamental understanding of Social Media. Please feel free to connect with me if you have any questions or other inquires. Please comment and share this with anyone who is interested in Social Media and the Public Relations industry.

I recommend you to watch this video in HD quality for the full experience.

Enjoy :-)

Contemporary theory and issues in Public Relations

Part of my postgraduate studies in public relations includes the core module “contemporary theory and issues in public relations”. This module explores global and current issues related to the public relations industry and allows me to take a look at the industry from an academic perspective.

Over the next few weeks I will take a closer look at current PR issues that may be interesting to some of you. Style and tone will be slightly changed due to its final assessment through the University of Westminster, in comparison to the other blog entries.

To keep you interested and excited about upcoming posts, check out the following topics I will discuss soon:

• Is PR being left behind by the new media revolution?
• What does the ‘public’ in Public Relations mean?
• NGO and the rise of activism
• Culture and PR
• Ethics - Is the PR industry worse than any other?
• Why do PR’s love a crisis?

…and a few more, so stay tuned and check the blog from time to time, connect with me, RSS me or hit 'refresh' on your browser approximately every 5 days for new content.

Besides the blog being a platform for my own expression and as a portfolio of my work, I would love to see some input from your side. Let's leave the office world for 5 minutes and think what social impact our industry actually has. Let's have discussions and see what we can learn from it. Comment, Retweet, post this on your Facebook.

Thank You.